About Me
As an experienced art director and producer with a background in the fashion industry, I have a deep understanding of social media marketing and content creation.
My expertise in conceptualizing and designing visually appealing content for online and social media channels, combined with my experience in producing and directing shoots, allows me to create unique and engaging visual content that aligns seamlessly with a brand's look and feel.
With a keen eye for highlighting key features and a genuine passion for bringing creative concepts to life, I take great enjoyment in crafting visually appealing content that resonates with audiences and captures the essence of a brand.
ART DIRECTION / STYLING
Tuchuzy
Christmas in Bondi Holiday 22/23
holiday 22/23
The Holiday 22/23 campaign aimed to recreate the warmth and relaxation of a European summer in Bondi, the birthplace of Tuchuzy. Drawing inspiration from the carefree lifestyle and feel-good atmosphere of Bondi, the campaign invited the audience to connect with a curated selection of premier brands and emerging designers. Pops of vibrant color were used to create a playful yet high-end editorial look and feel.
ART DIRECTION / STYLING
Chosen By Tuchuzy "EUPHORIC 23" campaign showcases a modern interpretation of 70s nostalgia and vintage femininity through a combination of modern tailoring and alluring designs. The overall aim of the campaign was to evoke a state of euphoric high, by using a slow shutter effect, fast transitions, and a play on light and shadows to build tension and heavily evoking a sense of uneasiness and frenetic energy, that culminated in moments of release and bursts of euphoria.
ART DIRECTION / STYLING
Tuchuzy
The Anine Bing & Samsoe Samsoe Spring 2023 -An urban street style shoot featuring key spring 23 pieces curated to better appeal to Tuchuzy's core demographic
ART DIRECTION / STYLING
Chosen By Tuchuzy
2023 Modular Campaign
ART DIRECTION / STYLING
Chosen By Tuchuzy "MODULAR" collection was a reinvention of Y2K, boosted by a trans-seasonal allure of minimalistic aesthetics. The collection is effortless and understated and provides the perfect combination for an interchangeable, tailored essentials wardrobe that balances femininity and masculinity. With the goal of remodeling the brand identity and changing its perception towards an edgier look and feel, the campaign was styled with trending pieces to keep the brand relevant and reinforce its position as the new go-to for fashion-forward women.
ART DIRECTION / STYLING
Billini
Winter Staples Digital Shoot
ART DIRECTION / STYLING
Chosen By Tuchuzy
2023 Euphoric Campaign
ART DIRECTION / STYLING
Tuchuzy
Tuchuzy Pride 2023 Campaign
GATHER. DREAM. AMPLIFY
tUCHUZY
The Tuchuzy Pride 2023 campaign was designed to celebrate inclusivity, inviting everyone to feel seen, valued, and accepted through the artful direction of a powerful story of connection, creativity, and strength brought to life by the dynamic dance partners Blake Johnwood and Ashleigh Tavares.
ART DIRECTION / STYLING
Chosen By Tuchuzy
2023 Modular Campaign
ART DIRECTION / STYLING
Tuchuzy
The 2022 Anine Bing Resort Collection - Bringing Scandanavian-inspired looks from the LA-based label to Bondi Beach.
This campaign featured a selection of bold summer-oriented pieces intended to resonate with Tuchuzy's predominantly Australian-based market. This was achieved by pairing the clean minimalistic Scandinavian aesthetic with Australia's iconic Bondi Beach in order to contextualize the collection for the brand's core customer base in Sydney's Eastern Beaches.
STYLING
Chosen By Tuchuzy
Kaurie Eddie x Bill Mansfield Editorial
content CREATION
Tuchuzy x SNDYS
In-store Activation
Syrup Underwear
Summer Collection
Tuchuzy
Christmas in Bondi Holiday
content CREATION
Wildhood
GRWM
Evo
Before/After
Sontse
Product usage
content CREATION
Hunt & Muse
T-Luxe
BTS Reel
In-store content
T-Luxe
Reel on core products
content CREATION
Hunt & Muse
Autumn collection
CPR Hair
Hunt & Muse
Frizzy range release
Spring collection